Home » Event spaces » Binnenstraat

Binnenstraat - Conference

Unique Elements
  • Symmetric pillar layout
  • Distinctive elongated L shape
  • Brick walls
Contact us download brochure

The Binnenstraat, one of the event spaces, was the main artery of the former sugar factory. Today it links all the different areas of the complex, and is ideal for events such as smaller conferences.

Whether you want to share knowledge, inspire your existing customers or attract new ones, this is the way to do it. The right location is crucial to the success of your conference,

and SugarCity Events’ industrial ambience provides a suitably inspiring backdrop. The distinctive symmetrical layout of the pillars in the Binnenstraat event space are a reminder of the former sugar factory’s rich history. It’s 900 metres in area, but its elongated L shape creates an intimate setting in which your guests will quickly feel at ease.

The Binnenstraat can be laid out in different ways. It’s particularly suitable for smaller groups, and can also be used as a breakout room and/or registration area for events in the adjoining Middenfabriek or Pulppersloods, the two biggest spaces at SugarCity Events.

VR + Facts
Maximum capacity 1590 personen


Ground floor: 831 m2


Height: 5 to 15 metres
Length: 68 metres
Width: 10 metres

  • 950-Mbit WiFi
  • Working lighting
  • LED lighting
  • Power supply
  • Heating
  • Toilets
  • Big doors allow trucks inside the building and make loading and unloading easy.
Download brochure
The industrial location for your event!
cases - events in the Binnenstraat

The voice of Holland

TV recordings/production View case

Daimler – Müd GmbH

World premiere (product launch) View case

SugarCity Events was the Netherlands’ oldest sugar factory, operating from 1863 to 1992 and owned by CSM Suiker. The air was full of steam, the din of cranes and other machinery, and the smell of sugarbeet.

Since 2002, it has been undergoing redevelopment by the Cobraspen Group, transforming it into a unique event location while keeping the factory itself fully intact. It incorporates all the advanced technology you’d expect from a modern event venue, but this has been done subtly and with respect for the factory’s character.

The unique décor is testimony to the former sugar factory’s industrial grandeur, and it is still making history with many memorable events.

Watch video
Organise your own event

Our site is the perfect venue for your event. Feel free to contact us for ideas and suggestions.

contact us
SugarCity Events Amsterdam

Kristalpromenade 7
1165 PD Halfweg
The Netherlands

+31 (0)20 -369 01 13

Partner of:
Dutch venue associationEvent park Amsterdam
Travel directions

The event location of SugarCity Events can be easily reached by car and public transport.

SugarCity has its own NS train station.

View the directions
Stay up to date with Sugarcity Events