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Binnenstraat - Product launch

Unique Elements
  • Symmetric pillar layout
  • Distinctive elongated L shape
  • Brick walls
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1590
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Binnenstraat

The Binnenstraat, one of the event spaces, was the former sugar factory’s main artery. Today it links all the different areas of the complex, and is ideal for events Its symmetrical arrangement of pillars is especially distinctive.

If you’re organising a product launch for a smaller group, the Binnenstraat is a good choice. It’s 900 metres in area, but the elongated L shape provides an intimate setting, and you can also divide it up so that guests feel more involved with the new product. The Binnenstraat’s big doors make it easy to bring in large vehicles and items of equipment for your launch.

The Binnenstraat can be used in different ways, for example as a breakout room or entrance and/or registration area for events in the adjoining Middenfabriek or Pulppersloods. On its own, it’s ideal for smaller events, with the surrounding spaces being used as breakout or VIP rooms.

VR + Facts
Binnenstraat
Maximum capacity 1590 personen

Surface

Ground floor: 831 m2

Dimensions

Height: 5 to 15 metres
Length: 68 metres
Width: 10 metres

Facilities
  • 450-Mbit WiFi
  • Working lighting
  • LED lighting
  • Power supply
  • Heating
  • Toilets
  • Big doors allow trucks inside the building and make loading and unloading easy.
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The industrial location for your event!
cases - events in the Binnenstraat
History

SugarCity Events was the Netherlands’ oldest sugar factory, operating from 1863 to 1992 and owned by CSM Suiker. The air was full of steam, the din of cranes and other machinery, and the smell of sugarbeet.

Since 2002, it has been undergoing redevelopment by the Cobraspen Group, transforming it into a unique event location while keeping the factory itself fully intact. It incorporates all the advanced technology you’d expect from a modern event venue, but this has been done subtly and with respect for the factory’s character.

The unique décor is testimony to the former sugar factory’s industrial grandeur, and it is still making history with many memorable events.

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Organise your own event

Our site is the perfect venue for your event. Feel free to contact us for ideas and suggestions.

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