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Binnenstraat - TV shoot

Unique Elements
  • Symmetric pillar layout
  • Distinctive elongated L shape
  • Brick walls
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Binnenstraat

The Netherlands’ oldest sugar factory closed in 1992. Today, the site is an industrial event venue and makes regular TV appearances, including the drama series Penoza and Vlucht HS13.222 The Binnenstraat’s original details also make it particularly well suited to television.

Once the main artery of the sugar factory, it now links all the different areas of the complex. Its distinctive features include brick walls and an eye-catching symmetrical arrangement of pillars that emphasises its elongated L shape. Many producers have found that its raw industrial feel makes an ideal set.

The Voice of Holland, the Netherlands’ version of The Voice, was recorded in the Middenfabriek, the biggest space at SugarCity Events. The Binnenstraat served as a steal room, and the Pulppersloods became the entrance area. The Binnenstraat can be used for many different purposes, such as a production office, VIP area, or breakout room.

Its big doors make it easy to bring in large vehicles and items of equipment for TV recordings.

VR + Facts
Binnenstraat
Maximum capacity 1590 personen

Surface

Ground floor: 831 m2

Dimensions

Height: 5 to 15 metres
Length: 68 metres
Width: 10 metres

Facilities
  • 450-Mbit WiFi
  • Working lighting
  • LED lighting
  • Power supply
  • Heating
  • Toilets
  • Big doors allow trucks inside the building and make loading and unloading easy.
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The industrial location for your event!
cases - events in the Binnenstraat
History

SugarCity Events was the Netherlands’ oldest sugar factory, operating from 1863 to 1992 and owned by CSM Suiker. The air was full of steam, the din of cranes and other machinery, and the smell of sugarbeet.

Since 2002, it has been undergoing redevelopment by the Cobraspen Group, transforming it into a unique event location while keeping the factory itself fully intact. It incorporates all the advanced technology you’d expect from a modern event venue, but this has been done subtly and with respect for the factory’s character.

The unique décor is testimony to the former sugar factory’s industrial grandeur, and it is still making history with many memorable events.

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Organise your own event

Our site is the perfect venue for your event. Feel free to contact us for ideas and suggestions.

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