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The Voice of Holland selects industrial event venue

PRESS RELEASE – SugarCity in Halfweg sets the stage for The Battle in The Voice of Holland

Halfweg, 30 October 2015 – Beginning this evening, SugarCity in Halfweg becomes the battleground for the next round of The Voice of Holland. Once The Blind Auditions were completed, the reality television competition moved on to filming The Battle at the event venue in Halfweg, just a stone’s throw from Amsterdam and Haarlem. Against the impressive industrial backdrop, the 40 remaining candidates battled for a place in the live rounds of The Voice of Holland.

The popular Dutch television programme selected SugarCity in light of the exquisite, raw, industrial setting and the full range of facilities on offer, such as the spacious venues, extensive parking facilities and the train station next to the location. SugarCity is in the position to offer this complete package at just ten minutes from the capital. Accommodating the audience on the first floor added a new dimension to The Battle round of The Voice of Holland.

The atrium

The owner of SugarCity, Cobraspen Vastgoedontwikkeling B.V., did their utmost to facilitate Talpa, the media company producing the programme. For example, the real estate enterprise invested in various measures so that Talpa’s production could proceed as planned, such as work to bring the first floor into use. Using the atrium allowed the boxing ring – the focus of this round of the programme – to shine. Increased efforts were made to complete the restoration of Huis Swanenburg earlier than planned, additional escape routes were created and the electrical capacity was increased to 1,500 kVA.

Luigi Prins, owner of Cobraspen Vastgoedontwikkeling B.V., commented on the event: ‘It’s fantastic that a huge production such as The Voice of Holland has opted for the industrial vibe of the old CSM sugar factory in Halfweg. It’s become quite a showpiece for our company. We started redeveloping the former sugar factory complex in the year 2000, transforming the sugar silos into ultramodern showroom and office spaces, an event venue and a Factory Outlet. It’s great to see that The Voice of Holland has also been beguiled by the beauty of this industrial heritage’.

Former sugar factory

During its transformation into an events venue, the former sugar factory has retained its authentic character. The huge factory spaces have a rusty and unpolished exterior but are fitted with a complete range of modern facilities and technical equipment. The venue features an impressive surface area of no less than 21,000 m2, spread over multiple spaces and floors. SugarCity in Halfweg benefits from outstanding accessibility. The venue, which offers 400 on-site parking spaces, is just ten minutes by car from Amsterdam and Haarlem, and only 15 minutes by car from Amsterdam Airport Schiphol. An NS railway station is located next to SugarCity

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