The iconic hairdresser Rob Peetoom celebrated his spectacular jubilee ‘5 Decennia Beauty’ at SugarCity Events! The industrial character of the venue was a great contrast with the glamour of the evening. Eight hundred guests enjoyed a stylish gala dinner with lots of entertainment. In addition to spectacular performances, there were fashion shows on the catwalk that ran straight across the Middenfabriek. An unforgettable event in our sugar factory!
Read more »Past events
See past events at SugarCity, and discover just how versatile it is. Each is different, thanks to the factory’s unique character. Create a distinctive ambience to suit your event. See how others have done this!
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Higher Ground Tech Conference
“Higher ground – shows you future Insights” Insight Enterprises Netherlands B.V. is a leading supplier of IT products and services….
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OnBrand’18 at SugarCity Events
Marketing software specialist Bynder did not have to think long about the location for her international OnBrand event in October…
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VHV Boksgala again at SugarCity Events
Vereniging Het Verschil (VHV) was founded on 16 September 2008 and consists of 30 members. VHV aims to make a…
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Detailresult Group returns to SugarCity
At the beginning of November the holiday presentation of Dirk (November 6, 450 persons) and DekaMarkt (November 7, 350 persons)…
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Life After Football returns to SugarCity
Duśan Tadič is Fashion Player 2018! This was announced during the Fashion Player Awards 2018. The lifestyle and fashion brand…
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World premiere Volkswagen T-Cross
On Thursday, October 25, the brand new Volkswagen T-Cross was launched at three places in the world: Shanghai, Sao Paulo…
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Covershoot Hearst Media B.V. (Vogue)
Last June Hearst Media Netherlands visited the sugar factory for the cover shoot for the October issue with Anouk. And…
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Launch Jaguar’s The Pace ‐ Season One
In September 2018 Jaguar kicked off The Pace ‐ Season One together with innovative creators, who set the pace in…
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Recordings YouTube series TECH the series
SugarCity Events decor for YouTube series TECHIE to promote new Albert Heijn campaign Creative agency MAAK visited us for a…
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