Past events

See past events at SugarCity, and discover just how versatile it is. Each is different, thanks to the factory’s unique character. Create a distinctive ambience to suit your event. See how others have done this!

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350

Ford Go Further Event 2019

Automotive event Binnenstraat Middenfabriek Pulppersloods

From April the 2nd till the 11th SugarCity Events was the world stage for the Ford Go Further Event 2019. Ford…
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800

Jubilee Rob Peetoom ‘5 Decennia Beauty’

Jubilee

The iconic hairdresser Rob Peetoom celebrated his spectacular jubilee ‘5 Decennia Beauty’ at SugarCity Events! The industrial character of the venue was a great contrast with the glamour of the evening. Eight hundred guests enjoyed a stylish gala dinner with lots of entertainment. In addition to spectacular performances, there were fashion shows on the catwalk that ran straight across the Middenfabriek. An unforgettable event in our sugar factory!
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300

Higher Ground Tech Conference

Conference Middenfabriek

“Higher ground – shows you future Insights” Insight Enterprises Netherlands B.V. is a leading supplier of IT products and services….
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1600

OnBrand’18 at SugarCity Events

Conference Bietenwasruimte Binnenstraat Middenfabriek Pulppersloods

Marketing software specialist Bynder did not have to think long about the location for her international OnBrand event in October…
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650

VHV Boksgala again at SugarCity Events

Charity event Middenfabriek

Vereniging Het Verschil (VHV) was founded on 16 September 2008 and consists of 30 members. VHV aims to make a…
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800

Detailresult Group returns to SugarCity

Holiday presentation (product presentation) Bietenwasruimte Binnenstraat Pulppersloods

At the beginning of November the holiday presentation of Dirk (November 6, 450 persons) and DekaMarkt (November 7, 350 persons)…
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650

Life After Football returns to SugarCity

Award show Middenfabriek

Duśan Tadič is Fashion Player 2018! This was announced during the Fashion Player Awards 2018. The lifestyle and fashion brand…
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200

World premiere Volkswagen T-Cross

Product presentation Bietenwasruimte Binnenstraat Middenfabriek

On Thursday, October 25, the brand new Volkswagen T-Cross was launched at three places in the world: Shanghai, Sao Paulo…
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Covershoot Hearst Media B.V. (Vogue)

Covershoot Binnenstraat

Last June Hearst Media Netherlands visited the sugar factory for the cover shoot for the October issue with Anouk. And…
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1000

Launch Jaguar’s The Pace ‐ Season One

Product presentation & after party Bietenwasruimte Middenfabriek Binnenstraat Pulppersloods

In September 2018 Jaguar kicked off The Pace ‐ Season One together with innovative creators, who set the pace in…
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