Funda – ‘We needed to be sure that the location offered excellent accessibility, with public transport links and good parking facilities, and that it was somewhere that could host an unforgettable experience. SugarCity is a raw and rugged venue complemented by a fantastic story. It had all the ingredients to ensure that the event was both successful and memorable’.
In 2016, Funda celebrated its 15th birthday. The company chose to celebrate the milestone and 15 years of collaboration together with its clients and founders (NVM, Dutch Association of Estate Agents) at an event at SugarCity. This was the first edition of Fundament organised by Bureau voor Reuring, and the event agency introduced a new programme and experience based on the theme of ‘renewal’.
Guests were welcomed to the eastern section of the Middenfabriek and once everyone had gathered, they were led to the atrium where more than 800 chairs had been laid out. Once all the guests were seated, the day officially kicked-off with a spectacular laser show. The programme featured guest speakers including Bas Lansdorp from Mars One and General Dick Berlijn, and a live broadcast from gadget television programme BrightTV, which was shown on a screen in the shape of the Funda logo.
Following the collective element of the programme, the day was brought to a festive close with dinner and entertainment in the Middenfabriek. A DJ took to the decks in the Bietenspuithuisje (Sugar Beet Spraying Cabin) and various activities were organised, including a Space Experience allowing guests to explore the cosmos.
And to top it all, Fundament ’16 was also the scene of a premiere: the new lighting system was put through its paces for the first time during the event.