Product launch
Launching a new product or service? Why not organize an event to introduce it to your target market in person and turn it into a memorable experience that helps them to understand the story behind the product. Of course, it’s very important that the venue’s atmosphere reinforces your message, which is why SugarCity Events’ characterful spaces are so suitable.
From sugar factory to unique event location
SugarCity Events is an industrial event location in the metropolitan area of Amsterdam. We’ve already hosted many successful product launches. Preserved details from the factory, like huge boilers, striking beams and the original stairs, provide a distinctive backdrop for your message. We offer the perfect location, regardless of how many guests you’re inviting or whatever the atmosphere you’re seeking to create.
We know the events sector
We are experts at hosting product launches, and have close contacts with suppliers of catering, decoration, equipment and safety services. We know all about planning, crowd control and safety and would be happy to provide you with suggestions.
Mordern facilities
This 10,000-square-metre event location offers many practical features. For example, the roller door and freight lift make it easy to bring cars, trucks and large items of equipment into the factory. We offer state-of-the-art facilities to support your event including a 450-megabit WiFi network, power supplies, rigging, and LED lighting.