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Product launch

Product launch

Launching a new product or service? Why not hold an event to introduce it to your target market in person and get them talking? Turn it into a memorable experience that helps them to understand the story behind the product. Of course, it’s very important that the venue’s atmosphere reinforces your message, which is why SugarCity Events’ characterful spaces are so perfect.

From sugar factory to amazing event location

SugarCity Events is an industrial event location near Amsterdam. We’ve already held many successful product launches. Preserved details from the factory, like huge boilers, striking beams and the original stairs, provide a distinctive backdrop for your message. We offer the perfect location, however many guests you’re inviting and whatever the mood you’re seeking to create.

We know the events sector

We’re experts at organising product launches, and have close contacts with suppliers of catering, decoration, equipment and safety services. We know all about planning, crowd control, and safety, and we’re happy to provide you with suggestions.

Mordern facilities

This 10,000-square-metre event location offers a host of practical features. For example, the roller door and freight lift make it easy to bring cars, trucks and large items of equipment into the factory. We offer state-of-the-art facilities to support your event including a 450-megabit WiFi network, power supplies, rigging, and LED lighting.


Organise your own event

Our site is the perfect venue for your event. Feel free to contact us for ideas and suggestions.

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The industrial location for your event!
100 up to 300 parking spaces